About me

Stass Daniells BA (Hons), PGDip, MCIPR
PR and communications consultant

I’ve spent 20+ years helping organisations tell their stories — clearly and credibly

I’m Stass, a PR and communications consultant with more than two decades of experience working with charities and purpose-driven organisations.

I help teams communicate complex, sensitive, and important messages in ways that land with the public, the media, and key stakeholders.

I’ve led national campaigns, managed high-profile media relations, supported organisations through periods of change, and helped teams find the right words when it really mattered.

  • Strategic first — no PR for PR’s sake
  • Clear, honest advice (even when it’s uncomfortable)
  • Collaborative and practical
  • Focused on outcomes, not vanity metrics

Based in Surrey, just outside London, I work remotely with clients all over the UK. I’d love to hear from you to discuss how we can tell your story and build your brand.

If you’re looking for experienced, straight-talking communications support, let’s talk. And why not check out my LinkedIn profile and testimonials?

Don’t just take my word for it

Gabriella Brookes
PR Consultant

“Stass is an absolute pleasure to work with. She understands exactly what a journalist needs and will do everything in her power to deliver it. She is extremely creative and will try to find a story in everything! I have worked with her on two occasions and her enthusiasm and motivation is infectious.”

Jess Sweetman
Social media manager / Videographer / Content creator

“Stass constantly proved herself to be helpful, knowledgeable and very skilled in public relations. As my manager she strove to help me progress my career, giving useful advice and feedback, knowing when to step back and let me learn through experience, or when to guide me. She is a very well respected and liked member of the team, always positive, helpful and hard-working.”

Gerald Carew
Worked with Stass at RNIB as Corporate Partnerships Manager
“I thoroughly enjoyed working with Stacey at RNIB. She was a fantastic help to my team; always on hand with valuable input and ideas. Stass is extremely creative and regularly added valuable PR input into our teams current and prospective accounts. Above all, Stacey is extremely hardworking, knowledgeable, and works with a smile. One day I would love to work with Stacey again.”
 

Stephen Bridle
Head of Digital Transformation and Comms, St Michael’s Hospice
“Stass is diligent and reliable. I have never worked with anyone who deals with crisis situations so calmly and effectively, managing communications and lessening the impact of any negative press or social media coverage.”

Lucy Hannagan
Worked at Mencap with Stass, Senior Account Manager at Triducive
“Stass is excellent to work with and I would not hesitate to recommend her. As her line manager at Mencap, she impressed me with her tenacity and ‘can-do’ attitude, which ensured fantastic results across campaigns, fundraising and corporate projects.
 
Stass is highly motivated and has
a knack for thinking outside the box on challenging projects. She has a warm, engaging and empathetic personality and works easily with a range of different people with varying needs. She is a pleasure to work with and would make a great addition to any team. I would employ her again in a heartbeat.”

Hayley Harmes
Head of Communication & Marketing,
                        Shooting Star Children’s Hospices
“I recently worked with Stass
on a copywriting project and was impressed with not only the output but how she approached the task. Stass is certainly a safe pair of hands.”

Fantastic organisations I have worked with