Every so often, a project delivers more than strong results — it reminds you why you fell in love with PR in the first place. A recent campaign I supported for Marie Curie was one of those moments: a powerful example of how sharp insight, human storytelling and agile delivery combine to create real impact. … Read more
As an independent PR consultant, I’ve worked with startups, legacy brands, and nonprofits. One thing I’ve learnt is that the most effective PR starts with clear expectations and mutual understanding. Whether you’re considering hiring your first freelance PR consultant or you’ve been through the ropes before, here are 10 things I believe every client should know to secure … Read more
Stephen Fry is encouraging people to take 32 seconds to download BanktheFood, a free app that helps ensure food banks get what they need in the run-up to Christmas and beyond. One in seven people in the UK are reported to be experiencing hunger, and food banks throughout the UK are distributing record numbers of … Read more
After two years of silencing self-doubt and taking a chance on working for myself, being shortlisted for a PRCA ‘Professional of the Year’ Award is recognition of the courage, skill, and effort it has taken to build an independent consultancy which amplifies the messages of those organisations that change lives. With over 20 years in … Read more
As living costs skyrocket, the Government continues to deduct up to 25% from universal credit payments, leaving more than 2 million people unable to afford basic necessities and driving them further into debt. Lloyds Bank Foundation supports small and local charities that have raised concerns over deductions to universal credit. In May, the Foundation released … Read more